MADURO

Traditional marketing plays targeting specific demographics by age, race, region and income allow you to make informed decisions based on those aforementioned studies. Maduro Venture Partners/IZON America will give you history that you will be able to search your brain, google, and communicate with your contemporaries to determine if what we say passes the smell test. Keeping it Urban throughout this marketing play is important, like Puffy did with Cîroc, and what Rap did for Timberland’s success.

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• CIROC, Puffy entered into a partnership with spirit manufacturer Diageo brands in 2007. CIROC is a must have in clubs in America that millennials frequent, Urban liquor retailers, and 1 Vodka you must have in your freezer home bar when you ask anyone do they want a Vodka and cranberry. Puffy came aboard when the brand was struggling to sell 40,000 cases and have sells of 2 million cases per year now. Now slow down the thought process for a second, how does his involvement in a company that does liquor on the highest level from another country take a chance. History. Unapologetically African Americans have Swag, Swagoo, the fly factor and corporations who align themselves with the right influencers, or the men/women who know how to identify who those influencers are hit a home run.

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• BEATS BY DRE, the mother of all historic examples of how the urban African American culture influenced by entertainers can change pop culture. Jimmy (Jimmy Iovine) for us who know him read the tea leaves. He understood that like the song video killed the radio, that streaming would forever change the record game. Now you have to understand the historic events that happened first. Steve Jobs hit the market with the I pod and made the argument that purchasing an entire record for 2 or 3 singles was ok, but you could have 12-15 songs from multiple artist on the radio or video shows that you loved.His idea worked and he used every major urban artist to tell the world what’s hot. You guys know better than anyone what came next. Apple became the sugar, honey ice tea. What I’m talking about is the I phone and the culture that brought about a word we all know as streaming. Jimmy playing the right notes got into the headphone game and using the mathematical equation product plus African American hip hop culture immediate endorsement equals success.

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• MOSCATO, made popular by Kanye West, is a desert wine that was oblivious to young people in general before he used it in a rap song. You cannot even walk in Walmart without several brands of MOSCATO on the shelves. NICKI MINAJ and Cardi B both endorse their own brands. Cardi B constantly reminds fans that she parties into the early hours of the day drinking her newly popular spirit. Ask yourself. How many times have you ever purchased MOSCATO or heard of it before 2011? Currently, MOSCATO accounts for 6% of spirit sales in the US.